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- Sales Rank: #1523047 in Books
- Published on: 2015-01-08
- Original language: English
- Number of items: 1
- Dimensions: 9.61" h x .78" w x 6.69" l, 1.22 pounds
- Binding: Paperback
- 346 pages
Review
"Whether you're just starting up or need to take audit of your SEO practices, this guide will give you insightful strategies and tactics for higher rankings."
Linda Bustos, director of Ecommerce research, Elastic Path Software, author GetElastic.com
"What Traian has written here is very needed in the online marketing space. A recommended read for intermediate to advanced SEO specialists."
John Doherty - Online Marketing Manager at Zillow and Global Associate at MOZ
"I was impressed with the breadth, depth, accuracy and nuances (which only come from years of direct, hands-on experience) displayed in Traian Neacsu's eCommerce SEO book. Get this book. It's the real deal."
Everrett Sizemore, Director of SEO Strategy - inflow.com
"A well written and highly informative guide that's up-to-date with proven SEO techniques and strategies. This is an SEO resource done right."
Antonino Ciappina, Ecommerce Marketing Director, Kenneth Cole Productions, Inc.
"If you are looking to take your SEO from intermediate to the advanced skill level, this is the book to help you get there."
Micah Fisher-Kirshner, Senior SEO Manager at Zazzle Inc
From the Author
The ECOMMERCE SEO book evolved from the desire to offer those involved in ecommerce access to on-page search engine optimization (SEO) advice in a single place. The Internet contains a large amount of SEO information, and the online SEO community is amazing. However, the SEO resources that ecommerce professionals need are widely scattered.
So I decided to put everything I have researched, learned and practiced about SEO since 2002 into a single resource.
This book contains intermediate to advanced SEO advice and tactics and it's been written for small or medium business (SMB) owner who runs an ecommerce website, ecommerce executives, search engine optimization professionals and for IT professionals involved with ecommerce.
This book is for websites that face complex issues associated with faceted navigation, sorting, pagination or crawl traps, to name a few. However, a website's complexity is not directly tied to how big a business is in terms of revenue. Start-ups, SMBs and enterprises can be complex no matter what their revenues. This book is therefore just as useful for large websites (e.g., with tens of thousands of items)--which are many levels deep, are made up of numerous subsections and cater to many audiences--as it is for small and medium websites (e.g., with tens to thousands of items).
About the Author
Traian has more than 12 years of research and practical experience in SEO, his favorite area of digital marketing. While consulting independently, and as Director of SEO & Digital Marketing for one of Canada's top-rated search marketing agencies, Traian helped numerous websites--from mom-and-pop enterprises to multimillion-dollar corporations--achieve their SEO goals. In "Ecommerce SEO", Traian shares a wealth of information which takes into account more than just the search engine. Traian considers information architecture, user interface and experience/usability issues.
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