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Strategic Advertising Management By Larry Percy, Richard Elliott
Get Free Ebook Strategic Advertising Management By Larry Percy, Richard Elliott
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- Sales Rank: #3194368 in Books
- Published on: 2009-02-15
- Original language: English
- Number of items: 1
- Dimensions: 7.40" h x 1.10" w x 9.60" l, 1.10 pounds
- Binding: Paperback
- 430 pages
Review
Strategic Advertising Manangement stands out from all the current marketing communication textbooks by taking an integrated approach. It is exceptional in showing how marketing communication planning informs and inspires the rhetorical strategy and creative executions of advertising and promotional campaigns. Poul Erik Flyyvholm Jorgensen, Centre for Corporate Communication, Aarhus School of Business, University of Aarhus The third edition makes an excellent primer for students and managers wanting to understand the concepts and practices of advertising and promotion management. It explains the complexities of advertising management in a way that makes them accessible to students and practitioners alike. Peter Williams, Leeds Business School, Leeds Metropolitan University This is one of the most straightforward and focused advertising textbooks I have seen Evmorfia Argyriou, Aston Business School, Aston University
About the Author
Larry Percy is a Visiting Professor at the Copenhagen Business School and Stockholm University, and International Consultant in Marketing Communications and Brand Strategy. Richard Elliott is a Professor of Marketing and Consumer Research at the University of Bath School of Management, and Fellow of St Anne's College, Oxford.
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