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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management By Pierre Mora
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- Sales Rank: #279924 in Books
- Published on: 2014-01-01
- Released on: 2014-01-01
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x .50" w x 8.50" l, 1.26 pounds
- Binding: Paperback
- 300 pages
About the Author
Editor Pierre Mora is a marketing professor at KEDGE Business School in France. He is the director of marketing courses at the College’s wine and spirits MBA department, a fully accredited MBA program dedicated to the wine and spirits industries, and the head of marketing at the Master Vins et Spiritueux. He is the author of many books on wine business, case studies and formulator of The French Paradox, a wine business game and winner of the European Academic Software Awards.
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